Why choose Tamarisk Coaching?

The coaching industry is unregulated and there are lots of coaches out there who are not suitably experienced, qualified or working to an industry code of ethics. I am qualified through the Academy of Executive Coaching (AoEC), follow the International Coaching Federation code of ethics and bring a wealth of experience to my clients.

I commit to providing a totally confidential service which is delivered ethically, by someone who is qualified and dedicated to supporting the client to improve.

Tamarisk Coaching is based in the East Midlands and offers the opportunity to be coached face to face or the convenience of virtual coaching. Some clients like to mix the two methods. I can travel to meet you at your workplace, at a coffee shop in a relaxed environment, or we can meet virtually.

Virtual coaching offers the opportunity for Tamarisk Coaching to support clients around the world.

Andy Maddock, Founder, Tamarisk Coaching

About Andy

Andy Maddock BSc (Hons), NLP, MBTI and FIRO-B practitioner



Andy is a values-driven, AOEC accredited executive coach. His coaching model and philosophy for Tamarisk Coaching stems from over 30 years' experience in the world of high performance sport as an athlete, performance coach and leader.  Through seven Olympic and three Paralympic cycles, he has developed a passion for the unique perspective sport brings on how to thrive by creating certainty in an uncertain environment.

He has a particular focus on wellbeing and authenticity, focusing on developing the whole person to flourish in a breadth of situations and is ‘inspired by supporting the person to thrive beyond their professional role’. Working in line with the International Coaching Foundation code of ethics, it is his mission that Tamarisk Coaching supports its clients to be the best that they can be. He would describe his coaching values as honesty, humility and non-judgement.

A committed, versatile and methodical individual who enjoys taking on a challenge, Andy is calm under pressure and at home in a leadership position, behind a microphone as a performer or listening in the moment as a performance coach. He is always looking ahead to the next opportunity or challenge and at ways to improve or adapt, which is a key part of thriving in high performance sport.

Andy established Tamarisk Coaching as a result of his desire to return to a role which goes back to his roots as a coach and to support his clients to thrive. The name Tamarisk reflects resilience and is an everyday example of a plant that thrives in the harshest of environments; it also reflects Andy's affinity with water and love of the coast, where the Tamarisk can often be found.


Andy has a breadth of experience across the high performance sporting sector, having been an Olympic team coach and then head coach to an academy programme, with many graduates of his coaching going on to International and Olympic medals. At the London 2012 Games the British team won Gold and Silver medals, with three of the four athletes having been coached by Andy at some point during their formative athletic careers.

He then moved on to lead strategic performance, planning and delivery across three different Canoe disciplines over several Olympic and Paralympic cycles. Alongside working with elite athletes and coaches, Andy is also known as ‘the voice’ of Canoe Slalom, having commentated live for Eurosport, the BBC and at many international events, including the London, Rio and Tokyo Olympic Games. This has given him another perspective to performing under pressure.

One of his proudest achievements has been his role on the design team for the Lee Valley Whitewater Centre, built for London 2012. Their small team developed the project from scratch to the present day where, 12 years on from its opening, it continues to deliver a legacy which was such a central part of his input into the project. This also put his surveying degree to good use! The venue prepares to host its second world championships in 2023 and it is likely that the British Team will invite local athletes to the venue who have benefitted from this facility, demonstrating this legacy in action.

Attention to detail is a hallmark of Andy’s work. Putting people at the heart of his thinking, and with 25 years of experience of writing and implementing selection policies, the importance of getting it right cannot be overemphasised. Andy sits on three International selection panels and, as chair of the Canoe Slalom panel, has written the selection policies for the last three Olympic cycles.

Always keen to learn new skills and explore opportunities, Andy’s professional development continues to evolve. He has become an NLP, MBTI and FIRO-B practitioner, Leadership Trust member (Leadership in Management & Leading Change & Managing Resilience) and Mental Health First Aider.

Fun stuff!

From a young age, Andy has never been far from water and he loves to kayak, surf, sail and paddleboard with his teenagers (and the dog!) whenever he can get to the coast. Happiest out and about, he's often on wheels - on the bike or in the camper van - and advocates the benefits of fresh air and exercise to anyone who will listen. The mountains hold a special place in his heart and he loves to get to the Alps whenever he can. He's equally content doing a bit of DIY at home and believes most things can be fixed with 'a bit of wood'.

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